Asset Management Practice

Cook Alex realizes that intellectual property portfolios of many companies contain untapped potential for significant strategic and intangible value. Our Firm's Asset Management Practice is focused on releasing this untapped potential. Cook Alex Asset Management Practice provides each client with an individualized approach to help them maximize the value of their intangible assets.

Major elements of this approach include:

Identifying the client’s business goals and objectives
Developing the client’s intellectual property strategy
- Performing an independent audit of the client’s intangible assets
  - Classifying and analyzing assets
  - Identifying undervalued and underutilized assets
  - Finding and analyzing gaps, holes, and redundancies in the portfolio
- Reviewing intellectual property portfolios of competitors to gain in-depth knowledge of the competitive landscape and assess the risks of infringement
  - Evaluating strengths and weaknesses as well as trends in their portfolio development
- Analyzing trends in the industry
Managing the client’s intellectual property portfolio
- Identifying opportunities to increase the value of the client’s intangible assets through R&D, licensing, acquisitions, and partnerships
- Reviewing the client’s policies, procedures and practices to reduce costs and exposure to litigation while increasing their portfolio value
- Evaluating and recommending methods to avoid potential litigation
- Reviewing and clearing products as well as assessing exposure to risk

Services

Practices

Portfolio Management

Asset Management Practice


Services Litigation Prosecution Counseling Global Practices Patents Copyrights Trademarks Trade Secrets Internet & E-Commerce Portfolio Management Asset Management Licensing Standards Integration	Asset Management Practice Cook Alex realizes that intellectual property portfolios of many companies contain untapped potential for significant strategic and intangible value. Our Firm's Asset Management Practice is focused on releasing this untapped potential. Cook Alex Asset Management Practice provides each client with an individualized approach to help them maximize the value of their intangible assets. Major elements of this approach include: Identifying the client’s business goals and objectives Developing the client’s intellectual property strategy Performing an independent audit of the client’s intangible assets Classifying and analyzing assets Identifying undervalued and underutilized assets Finding and analyzing gaps, holes, and redundancies in the portfolio Reviewing intellectual property portfolios of competitors to gain in-depth knowledge of the competitive landscape and assess the risks of infringement Evaluating strengths and weaknesses as well as trends in their portfolio development Analyzing trends in the industry Managing the client’s intellectual property portfolio Identifying opportunities to increase the value of the client’s intangible assets through R&D, licensing, acquisitions, and partnerships Reviewing the client’s policies, procedures and practices to reduce costs and exposure to litigation while increasing their portfolio value Evaluating and recommending methods to avoid potential litigation Reviewing and clearing products as well as assessing exposure to risk