(312) 236-8500

Trademarks and Unfair Competition

Cook Alex’s trademark and unfair competition practice is focused on protecting, enforcing, defending and maximizing our clients’ brand recognition by representing them on trademark and unfair competition issues. Cook Alex provides trademark services for the following:
  • Internet domain names
  • Product designs and packaging
  • Brand names, marks, and logos
  • Brand and product colors, shapes and sounds
Cook Alex’s trademark and unfair competition practice provides the following services to clients:


  • Counseling on protecting trademarks and service marks
  • Screening proposed trademarks including review of internet domain names
  • Preparing and prosecuting trademark applications in the U.S. and abroad
  • Conducting opposition and cancellation proceedings

Enforcement & Defense

  • Counseling on enforcing trademarks and litigation avoidance
  • Monitoring and investigating potential infringement including:
    • Trademarks
    • Service marks
    • Trade names
    • Trade dress
    • Misappropriation
    • False advertising
    • Defamation
    • Deceptive trade practices
  • Counseling on trademark strategies
  • Mediating trademarks and unfair competition disputes
  • Litigating trademarks and unfair competition disputes in federal and state courts
  • Enforcing trademarks in foreign countries

Value Maximization

  • Counseling on enhancing the value of trademarks
  • Providing trademark clearance opinions
  • Advising on appropriate trademark usage for advertising and packaging
  • Negotiating and preparing trademark licenses and assignments

Let’s build our relationship today;
contact us for a complimentary consultation to get started.

While Cook Alex would be pleased to discuss your legal needs, please understand that merely contacting us does not create an attorney-client relationship. Additionally, please do not send us any confidential information unless we have agreed to be your attorneys and represent you.

The Knowledge You Need

Cook Alex can help your business obtain, protect, enforce, defend and monetize your intellectual property in the U.S. and around the world.

We continue to be at the forefront in providing prosecution, litigation, and counseling services in all intellectual property matters, including patents, trade secrets, copyrights, trademarks, and unfair competition.

Cook Alex

Chicago Patent Attorney
200 West Adams Street, Suite 2004
Chicago, Illinois 60606

Naperville Patent Attorney
2020 Calamos Court, Suite 200
Naperville, IL 60563

Phone: (312) 236-8500
Fax: (312) 236-8176